Employee Engagement Breakthrough
I was working with a large hospital and the CEO asked how he could better engage the staff.
The task was to come up with some way to reach staff that was creative, unexpected, and relevant.
I had the CEO record an all-staff voicemail and then had it broadcast to everyone’s phone the same day.
The attendance at the regular all-staff Town Hall meeting doubled.
Employee engagement was measured and there was a major improvement.
The task was to come up with some way to reach staff that was creative, unexpected, and relevant.
I had the CEO record an all-staff voicemail and then had it broadcast to everyone’s phone the same day.
The attendance at the regular all-staff Town Hall meeting doubled.
Employee engagement was measured and there was a major improvement.
Crowd Sourcing for Better Roads
Several years ago I worked on a project for the Ontario Road Builders Association. Despite many efforts to improve the roads, the province and the municipalities were ignoring them.
The task was the move the issue to the front burner for these politicians.
I did three things – first I built coalitions with the various stakeholders. I made sure they were all saying the same message. Then we got the public involved in a campaign called, “Ontario's Worst Roads”.
It resulted in major media coverage throughout the province and all of the top ten worst roads were repaired over a three-year period. Best of all, there were lots of new contracts for my client. The campaign is still running to this day by our coalition partner the CAA.
The task was the move the issue to the front burner for these politicians.
I did three things – first I built coalitions with the various stakeholders. I made sure they were all saying the same message. Then we got the public involved in a campaign called, “Ontario's Worst Roads”.
It resulted in major media coverage throughout the province and all of the top ten worst roads were repaired over a three-year period. Best of all, there were lots of new contracts for my client. The campaign is still running to this day by our coalition partner the CAA.
Major Campaign Saved
In the summer of 2001 I was working on a project for The Canadian Association of Insurance and Financial Advisors. Their problem was a low profile and a lack of trust in advisors.
The task was to convince the public that these advisors could provide the financial help they needed.
We launched a full media campaign in late August of 2001 that included –
In the middle of the campaign, we woke up on September 11th to the devastating events in the U.S. affecting everyone in North America. What to do?
I quickly re-positioned the campaign to say – “In these times of financial market volatility, the need for advice has never been more critical, here's how to find one you trust”.
The tour went ahead as planned with excellent placement in all media across the country.
The task was to convince the public that these advisors could provide the financial help they needed.
We launched a full media campaign in late August of 2001 that included –
- a national tour to meet radio, television and newspaper reporters
- a simple message – “Seven questions to ask a financial advisor”
In the middle of the campaign, we woke up on September 11th to the devastating events in the U.S. affecting everyone in North America. What to do?
I quickly re-positioned the campaign to say – “In these times of financial market volatility, the need for advice has never been more critical, here's how to find one you trust”.
The tour went ahead as planned with excellent placement in all media across the country.